The Theoretical Fundamentals of Library Marketing

Ionel ENACHE
The Theoretical Fundamentals of Library Marketing
Instituția: 
Department of Library and Information Science, University of Bucharest
Email autor: 
ionel_enache@yahoo.com
Abstract: 

This paper tries to bring some elucidations regarding the fundamentals of library marketing. The definitions, functions, principles and factors that influence this new field are presented.

This action is very difficult because of the great number of articles, the abundance of ideas and opinions, but also because of the many controversies and scepticism of some specialists in librarianship and information.

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